Esther talked about how technical communication professionals are translators of a complex world, relating technical concepts to a broader audience, and persuading that audience to take action. Yet when we’re asked to share information about ourselves, many of us feel stumped and fumble for words.
She explained that since the dawn of time, our ancestors told stories to inform and influence. Our own story can help us build our influence. Esther Choy, the author of the new book, Let the Story Do the Work, led the group through her Storytelling Process to help you capture the essence of your value, weave critical data in a narrative format, and tell endless brief and brilliant stories. She left us with an ability to know exactly what to say the next time someone asks us to “Tell me about yourself.”
Esther Choy (’09) is the President of Leadership Story Lab, a training firm dedicated to teaching classical storytelling to modern leaders. She also lectures in Kellogg School of Management’s Executive Education Programs. Since 2010, she has coached hundreds of executives at companies, such as AllState, BP, SC Johnson, and US Cellular, helping many to gain promotions, and to motivate their teams and customers through storytelling. To-date, her investment-firm clients have raised over $5 billion in new assets under management. Choy’s first book, Let the Story Do the Work.