November 2015 Meeting with Dodie Davis
Date: Tuesday, November 10, 2015
Topic: The Power of Story in Business
Speaker: Dodie Davis
Dodie Davis is a speaker, professional storyteller, and published author. Her passion is telling stories to audiences of all ages in a way that makes them “unforgettable.” Dodie has been teaching “The Power of Story” workshops for 15 years in corporations, schools, colleges and churches. She recently completed four workshops at Medtronic Corporation.
Storytelling is a gift we all have. You don’t need to be taught how to tell a story, but you can learn specific techniques in storytelling that will give you an edge in your work. Dodie shared some simple steps for creating an unforgettable story so the story will remain in the mind of your listener, as well as the facts wrapped inside the story.
- Paring down your ideas or facts to the one central truth you want to impact the listener
- The use of a memory hook
- An emphasis on description versus unimportant details”
- Brains become more active when we hear or read stories. Language parts of the brain are activated, and the story helps other parts of the brain activate.
- Storytelling has its place in every area of our lives. A story brings the listener into a situation. Storytelling helps teach things. With imagination we can see history, concepts, and ideas.
- “With imagination we can see history, the future, concepts, and ideas as if they exist in the present; we can see things that do not exist and experience them as if they were real.” – John Walsh
- A story is a two-way street… it takes a storyteller and a listener.
- Don’t try to memorize your stories. If you do, you might get stuck in the middle trying to think of what comes next.
- The first sentence and the last sentence make your story.
- Include in the last sentence the “final truth” you want to convey.
- Example: A spider has to do, what a spider has to do.
- Stories should be 2/3 description and 1/3 detail. Never state a fact if you can bring the fact to life. Show, don’t tell.
- When writing be careful of using worn out phrases; some phrases are so overused they have lost their effectiveness at a scientific level.
- Stories can be songs too.
- Any public speaker can use these tools.
- “Coupling story telling, medicine for better care” – an interesting article in the Star Tribune