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Tell Me About Yourself, with Esther Choy

December 12, 2017 @ 5:30 PM - 7:30 PM UTC+0

Technical communication professionals are translators. We translate the language of a complex world, relate technical concepts to a broader audience, and persuade that audience to take action. Yet when we’re asked to share information about ourselves, many of us feel stumped and fumble for words.
Since the dawn of time, our ancestors told stories to inform and influence. Our own story can help us build our influence. In this 60-minute interactive webinar, Esther Choy, author of the new book, Let the Story Do the Work, leads you through her Storytelling Process to help you capture the essence of your value, weave critical data in a narrative format, and tell endless brief and brilliant stories. Next time someone asks you to “Tell me about yourself,” you’ll know exactly what to say!
A copy of Esther’s book (Let the Story Do the Work) will be given to one of the meeting attendees.
Prep Work  –  complete the form (takes 15-30 minutes) to prepare for and get the most out of this program.
Esther Choy (’09) is the President of Leadership Story Lab, a training firm dedicated to teaching classical storytelling to modern leaders. She also lectures in Kellogg School of Management’s Executive Education Programs. Since 2010, she has coached hundreds of executives at companies, such as AllState, BP, SC Johnson, and US Cellular, helping many to gain promotions, and to motivate their teams and customers through storytelling. To-date, her investment-firm clients have raised over $5 billion in new assets under management. Choy’s first book, Let the Story Do the Work.
5:30-6:30 pm – networking and meal
6:30-7:30 pm – program


December 12, 2017
5:30 PM - 7:30 PM
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Wilder Foundation
451 Lexington Parkway North
St. Paul, MN 55104 United States
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