March 2016 Meeting with Matt Sullivan
Creating Awesome Video Content with Matt Sullivan, March 8th, 2016
Tech Comm Tools
- Matt emphasized that you need to find the connection between you and your audience before you can create awesome video content
- When describing things, keep it short and simple.
- If text isn’t working, don’t just substitute video–find a balance between video, text, and graphics.
- Clients often have a hard time understanding what needs to be in a video.
- For example, he was asked to create a FrameMaker template for an energy company.
- The company did not agree with what he recommended. So they got what they asked for, but he didn’t want his name attached to the project, because the result was really long documents.
- Later, the company was bought out and the new company wanted him to do the same thing. He wouldn’t do it. He also wouldn’t just convert the long documents into a video. (That would’ve been worse.)
- He finally persuaded them that graphics were needed when the text was too long. Best of all, the manual now has an accompanying video to bridge the gap between complex ideas and text.
- Just as color is essential in logos and graphics, it is also essential in videos.
- Matt’s rules of thumb:
- For simple instructions, write the procedure.
- When the content becomes a little more difficult, add graphics.
- When the content becomes very complex, add video.
- Start by creating a list of things that you want to address in the video. It is difficult to time things correctly unless you plan ahead.
- Try to edit the video content down to just what has to be in the video.
- He general plans on creating one long video that can be edited into smaller chunks.
- He uses Captivate, as well as Screenflow to create a video screen by screen and record it in real time.
- He encourages you to buy the tool that will work the best, without worrying about the cost.